Generate more preneed leads
for your funeral home.
THE RECEIPTS
You pay what it costs. You see every receipt.
Preneed marketing is usually sold as a program: the real costs live somewhere inside a commission, and the funeral home never sees what a mailer or an ad actually cost. We price it the other way around. Print and postage at the printer’s price. Ads at what the network charged. A flat fee for the work, quoted in plain dollars before anything runs. Every invoice arrives itemized, with the receipts attached.
If you can buy a stamp, you can know what it costs. The rest of preneed marketing should work the same way.
How pricing worksTHE CHANNELS
Every place a preneed lead comes from.
Run one channel or all of them. Each works under your home’s name, and each has its own page explaining how it works and what it costs.
Your own servicesAvailable today
Every service fills your building with people at the exact moment planning ahead is on their minds. The guestbook they already sign is how that moment becomes a conversation — gently, and in the open.
How it works →Your own records
The families you’ve already served, the plan holders who’d gladly refer someone they love, the contracts on your shelf that were never funded. The industry’s own research calls this its most-missed opportunity — and it costs no postage at all.
How it works →Your website
People start planning on funeral home websites and stop halfway. Those half-finished starts are the warmest leads a home can have — and today they vanish.
How it works →Direct mail
Planning-ahead invitations to the households near your home — printed and mailed at the printer’s price, itemized on your receipt.
How it works →Local ads
Facebook and Instagram in your own zip codes, under your home’s name — spend passes through at what the network actually charged.
How it works →Seminars & lunch-and-learns
You have a date. We fill the seats — invitations, RSVPs, reminders, and a count you can verify standing in the room.
How it works →HOW IT WORKS
Three steps. No program contract.
1 · Tell us about your preneed
A call with the founder. What you run today, who handles it, what it costs you — and whether this can honestly beat it. If it can’t, we’ll say so.
2 · Pick channels and dates
One channel or several. A seminar date to fill, a mail drop, ads in your zip codes. You approve everything carrying your name before it runs.
3 · Leads land. Receipts arrive.
Interested families reach your home directly — they were always yours. Every invoice arrives itemized, with the receipts attached.
WHO YOU’LL TALK TO
You’ll talk to the founder.
PreneedLeads.app is built by funeral.link, the company behind FuneralGuestbook.app. Chris Cohoat has been building for funeral homes since 2020, visits them on the road most weeks — and answers this phone himself.
PreneedLeads.app is a funeral.link product — one company, beside FuneralGuestbook.app, built for funeral homes and the families they serve.
GET STARTED
Tell us what you’re doing for preneed.
A few short steps — your home, what you run today, and where to reach you. No cost, no obligation.
Or call or text (512) 957-3215 — you’ll get the founder.